Good design is conceived
to improve your everyday life.
The international jury of the XXVI Compasso d'Oro Prize awarded the Honourable Mention to the Piuma project, designed by Hangar Design Group for Piuma Care.
Hangar’s Take on Good Design principles.
We have applied in Piuma the same approach that has always guided us in design: whether it is an object or a concept, we always start with a necessary, minimalist sign, as elegant as possible in its simplicity, the fruit of a strategic vision that focuses on only on the elements of value.
A sign that has also become our signature.
01. Good Design is innovative
02. Good Design is aesthetic
03. Good Design makes a product understandable
04. Good Design is honest
05. Good Design makes a product usefull
06. Good Design is long lasting
With Piuma, we wanted to redefine according to the principles of Good Design an object of daily use, which enters everyone's home: ergonomic, durable, simple and safe to use and store. And, last but not least, beautiful because it is balanced and essential in its forms and in colours, ennobled also in aesthetics as an accessory for self care.