Works /


Bulgari Greater China EVP campaign.


Just like customers, people who join the company also make choices, and communication is now a vital part to bring the unique value of the company to employees.

This is why Bulgari Greater China, as a member of the LVMH Group, has joined hands with HDG to launch a corporate campaign to exploit the company’s values for its EVP - Employer Value Proposition - campaign.

The first step was to define The EVP Vocabulary by consciously adhering to Bulgari’s DNA positioning, values and personalities. Then secondly to forge a visual strategy by discovering and understanding its brand essences and exploring key verbal identifiers.

Hangar Design Group - Bulgari - 6

And finally visualize to distinguish the positioning of Bvlgari EVP and its unique offerings by capturing diversified visual assets, delivering a wide array of brand collaterals and applications to deploy within an effective omni-channel strategy.

Hangar Design Group - Bulgari Hangar Design Group - Bulgari - 10

Under the slogan “We are Bulgari” we enhance the communication style of a people-centered campaign and the brand positioning of Bulgari’s “Master of Color” inspired us to design a vivid visual path to highlight the mutual relationship between employees and the company.