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Bulgari
Bulgari Greater China EVP campaign.
Insight
Just like customers, people who join the company also make choices, and communication is now a vital part to bring the unique value of the company to employees.
This is why Bulgari Greater China, as a member of the LVMH Group, has joined hands with HDG to launch a corporate campaign to exploit the company’s values for its EVP - Employer Value Proposition - campaign.
The first step was to define The EVP Vocabulary by consciously adhering to Bulgari’s DNA positioning, values and personalities. Then secondly to forge a visual strategy by discovering and understanding its brand essences and exploring key verbal identifiers.
![Hangar Design Group - Bulgari - 6](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_bulgari_06.webp)
And finally visualize to distinguish the positioning of Bvlgari EVP and its unique offerings by capturing diversified visual assets, delivering a wide array of brand collaterals and applications to deploy within an effective omni-channel strategy.
![Hangar Design Group - Bulgari](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_bulgari_box.webp)
![Hangar Design Group - Bulgari - 10](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_bulgari_10.webp)