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A gateway to business and lifestyle.

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Branding for COIMA's mixed-use regeneration project.

As part of a long-term partnership with Italian Real Estate firm COIMA, HDG has conceived the brand identity and communication platform for a new office and retail building designed by Park Associati and Snohetta and located at the heart of Porta Nuova, along Via Pirelli.

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The project's logo hints at the iconic regular texture of the facade and at the connection between the concrete and the terracotta-clad solids that compose the building, while a warm clay hue has been chosen to define an identity that aims at being counter-current in the milanese Real Estate landscape.

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HDG also committed to the art direction of the CGI visualization and to the conception and development of Pirelli35's commercial brochure.