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Pirelli35
A gateway to business and lifestyle.
![Hangar Design Group - Pirelli35 - 1](https://hangar.it/hdg/wp-content/uploads/2023/01/HDG_pirelli35_01.webp)
Insight
Branding for COIMA's mixed-use regeneration project.
As part of a long-term partnership with Italian Real Estate firm COIMA, HDG has conceived the brand identity and communication platform for a new office and retail building designed by Park Associati and Snohetta and located at the heart of Porta Nuova, along Via Pirelli.
![Hangar Design Group - Pirelli35 - 2](https://hangar.it/hdg/wp-content/uploads/2023/01/HDG_pirelli35_02.webp)
The project's logo hints at the iconic regular texture of the facade and at the connection between the concrete and the terracotta-clad solids that compose the building, while a warm clay hue has been chosen to define an identity that aims at being counter-current in the milanese Real Estate landscape.
![Hangar Design Group - Pirelli35 - 4](https://hangar.it/hdg/wp-content/uploads/2023/01/HDG_pirelli35_04.webp)
![Hangar Design Group - Pirelli35 - 3](https://hangar.it/hdg/wp-content/uploads/2023/01/HDG_pirelli35_03.webp)