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Alfa Romeo
Social media and Art Direction for the 110th anniversary.

Insight
Alfa Romeo is a premium global brand with over 100 years of history and tradition owned by Fiat Chrysler Automobiles. The brand has always been a synonym for high-quality cars, providing a unique driving experience.




With the new generation of models offered in China, Alfa Romeo established a fresh and emotional concept for its new positioning. The exciting world of Alfa Romeo was reflected in the design and creation of digital experiences, including the launch of a new interactive website.


The design of the digital experience and social media content was led by HDG based on the brand’s core values of Italian art, passion and heritage.
