Mechangel Integrated Digital Marketing.
TenthPlanet a game studio started by former TikTok gaming leaders, planned to launch some ambitious blockchain games including Mech Angel, a massively multiplayer online role-playing game inspired by anime culture.
The new game take advantage of Web3 technology, which uses the blockchain to authenticate unique digital items and is developed on Unreal Engine and Unity titles with triple-A production values.
Tenth Planet partnered with HDG for re-imagined the identity and visual storytelling of Mechangel and also help the brand game to gain awareness in the social media landscape.
From a new logotype crafted in every word using a custom shape recalling the sharpness of the character’s armories till the creation of engaging content to build an extended digital narrative for social media touchpoints, we supported the creation of a vivid and bold imaginery that helped the brand to raise awareness and be distinctive toward the online gaming community.