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Mechangel
Mechangel Integrated Digital Marketing.
Insight
TenthPlanet a game studio started by former TikTok gaming leaders, planned to launch some ambitious blockchain games including Mech Angel, a massively multiplayer online role-playing game inspired by anime culture.
![](https://hangar.it/hdg/wp-content/uploads/2023/02/ma_01.webp)
![Hangar Design Group -Mechangel](https://hangar.it/hdg/wp-content/uploads/2023/02/ma_03-1.webp)
The new game take advantage of Web3 technology, which uses the blockchain to authenticate unique digital items and is developed on Unreal Engine and Unity titles with triple-A production values.
Tenth Planet partnered with HDG for re-imagined the identity and visual storytelling of Mechangel and also help the brand game to gain awareness in the social media landscape.
![](https://hangar.it/hdg/wp-content/uploads/2023/02/ma_05.webp)
![](https://hangar.it/hdg/wp-content/uploads/2023/02/ma_06.webp)
From a new logotype crafted in every word using a custom shape recalling the sharpness of the character’s armories till the creation of engaging content to build an extended digital narrative for social media touchpoints, we supported the creation of a vivid and bold imaginery that helped the brand to raise awareness and be distinctive toward the online gaming community.
![](https://hangar.it/hdg/wp-content/uploads/2023/02/ma_07.webp)
![](https://hangar.it/hdg/wp-content/uploads/2023/02/ma_08.webp)