Xi'an Tree

The Xian Mixc Commercial Space: A Timeless Journey

Xian Mixc Project

An innovative commercial space that combines modern design, functionality and cultural heritage. At its heart is the Xi'an Tree, a vertical park that symbolises the harmony between nature and urbanisation, and celebrates the history and future aspirations of the city of Xi’an.

Xian Mixc is a project that pays homage to Xi'an's rich heritage by combining traditional elements with contemporary design to create a dynamic and inclusive environment. At the centre of the space, an intricate network of streets converge into a plaza dominated by the Xi'an Tree, a vertical park that represents the balance between nature and urban development. This space not only connects the community, but also provides a place of inspiration and interaction, embodying the essence of a city with deep cultural roots and a vibrant vision for the future.

HDG used an integrated narrative approach to bring the Xian Mixc brand to life across all media platforms. From the creation of a launch teaser video to visual content for social media, the project built an engaging narrative that resonated with both local and global audiences. In addition, the logotype and visual identity were carefully crafted to ensure that every element, from typography to iconography, was in line with the vision of innovation and cultural homage.

Every detail of the branding was carefully considered, including the colour palette, design elements and storytelling techniques that connect visitors to the history of Xi'an. By blending traditional motifs with contemporary design principles, an identity was created that embraces innovative architecture while resonating deeply with both local communities and global visitors. The result is a cohesive experience that enhances the visual and emotional appeal of the space.