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Works /
The Mall
The Mall Luxury Outlets
The Sweet Retreat
concept
The Mall Luxury Outlets lands in Shenzhen with "The Sweet Retreat", a multi-sensory pop-up that offers our guests in China a taste of the "money can't buy" Italian experience, that blends travel, food, and fashion.
Five-Senses Immersive Experience
An immersive sensory journey through Italy’s breathtaking landscapes, sounds, and signature scents.
At the heart of the exhibition is the Five-Senses Immersive Experience, designed to transport visitors to the breathtaking landscapes, followed by The Everyday Magic Gallery, an installation that combines picturesque scenes of nature and Italian lifestyle, enhanced by interactive sounds that activate as visitors pass by. The sense of smell comes to life in the Mediterranean Fragrance Zone, where guests can explore Italy’s signature scents and their ingredients.
multimedia journey
A gourmet and virtual journey celebrating the beauty, flavors, and culture of Italy’s iconic luxury destinations, creating unforgettable memories beyond shopping.
Continuing the journey, the Sunset Lounge offers a gourmet experience that delights food lovers with Italian ice-cream and wine in collaboration with our food partner Cream Story.
To further enhance the experience, guests can immerse themselves in a VR simulation of The Mall Luxury Outlets, discovering The Mall Firenze and The Mall Sanremo.
This pop-up wants in fact to celebrate firstly the territories and destinations that host the two luxury malls, The Mall Firenze and The Mall Sanremo. The aim is always to make people fall in love with these iconic touristic destinations, offering unforgettable memories to our guests beyond shopping.
