Works /

Pittarosso

Pittarosso. A smarter, more efficient, more modern store.

Project

HDG has redesigned the Pittarosso shopping experience through a contemporary store, where the customer journey becomes the focus of the experience. Omnichannelality, renewed visual merchandising and technology combine with the renewed codes of the Brand.

The best of digital and physical coexist in a multipurpose space.

A new way of envisioning shoe shopping on small-footprint store formats. Everything at your fingertips. Consumers are given tools to experience brand expertise in a pressure-free environment.