An iconic rebranding. Strategic positioning for a new commercial vision.
Positioning and brand architecture.
De Castelli's proposals revolve around the expressiveness of metal and the versatility of its workmanship: highlighting its aesthetic strength and tracing a new poetics of objects for the home was the objective of the branding project developed on the occasion of the re-edition of the catalogue of furnishing products. The tools were completely renewed in terms of iconography and content to support the brand's strategic ambitions.
A consistent and recognisable image. From marketing tools to exhibition design.
Opinion Shapers. The digital image.
A virtual place to discover the decorative power of metal and the refinement of De Castelli's collections: the website is divided into sections dedicated to custom-made furniture, surfaces and installations and relies on the magnificence of images and intuitive navigation to make the expressive potential of De Castelli's workmanship evident.