De Castelli
An iconic rebranding. Strategic positioning for a new commercial vision.
![](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_decastelli_01-1.webp)
Positioning and brand architecture.
Hard Couture.
De Castelli's proposals revolve around the expressiveness of metal and the versatility of its workmanship: highlighting its aesthetic strength and tracing a new poetics of objects for the home was the objective of the branding project developed on the occasion of the re-edition of the catalogue of furnishing products. The tools were completely renewed in terms of iconography and content to support the brand's strategic ambitions.
![](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_decastelli_02-1.webp)
![Hangar Design Group - De Castelli - 3](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_decastelli_03.webp)
![Hangar Design Group - De Castelli - 4](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_decastelli_04.webp)
A consistent and recognisable image. From marketing tools to exhibition design.
Opinion Shapers. The digital image.
A virtual place to discover the decorative power of metal and the refinement of De Castelli's collections: the website is divided into sections dedicated to custom-made furniture, surfaces and installations and relies on the magnificence of images and intuitive navigation to make the expressive potential of De Castelli's workmanship evident.
Advertising.
![](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_decastelli_05-2.webp)
![](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_decastelli_06-1.webp)