Works /

De Castelli

An iconic rebranding. Strategic positioning for a new commercial vision.

Rebranding De Castelli

Positioning and brand architecture.

Hard Couture.

De Castelli's proposals revolve around the expressiveness of metal and the versatility of its workmanship: highlighting its aesthetic strength and tracing a new poetics of objects for the home was the objective of the branding project developed on the occasion of the re-edition of the catalogue of furnishing products. The tools were completely renewed in terms of iconography and content to support the brand's strategic ambitions.

De Castelli
Hangar Design Group - De Castelli - 3
Hangar Design Group - De Castelli - 4

A consistent and recognisable image. From marketing tools to exhibition design.

Opinion Shapers. The digital image.

A virtual place to discover the decorative power of metal and the refinement of De Castelli's collections: the website is divided into sections dedicated to custom-made furniture, surfaces and installations and relies on the magnificence of images and intuitive navigation to make the expressive potential of De Castelli's workmanship evident.

Advertising.

Advertising materiali di De Castelli
Advertising per De Castelli

Content creation.