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Pirelli35
A gateway to business and lifestyle.
Insight
Branding for COIMA's mixed-use regeneration project.
As part of a long-term partnership with Italian Real Estate firm COIMA, HDG has conceived the brand identity and communication platform for a new office and retail building designed by Park Associati and Snohetta and located at the heart of Porta Nuova, along Via Pirelli.
The project's logo hints at the iconic regular texture of the facade and at the connection between the concrete and the terracotta-clad solids that compose the building, while a warm clay hue has been chosen to define an identity that aims at being counter-current in the milanese Real Estate landscape.
