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Panzeri
The Shape of Light.
Insight
Working along a firm of excellent Italian craftsmanship.
HDG is long-term proud partner of the Italian lighting company Panzeri, whose brand image and storytelling are outcomes of the agency's holistic commitment since 2019.
Starting with a restyling of the company's historic logotype, HDG has revamped the whole brand tone of voice, defining a new vision - "The Shape of Light" - , creating a consistent and distinctive art direction able to exalt the haptic features and scenic charisma of Panzeri's products, creating effective campaigns and product launches and building the foundations of a new digital presence through the design of a new website and social media content.
![Hangar Design Group - Panzeri - 1](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_penzeri_01.webp)
![Hangar Design Group - Panzeri - 2](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_panzeri_02.webp)
The result is a brand with strong visual statements, a recognisable allure and a richer storytelling, now focused on the hidden craftsmanship and the culture that stand behind each and every Panzeri lamp.
![Hangar Design Group - Panzeri - 3](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_panzeri_03.webp)
![Hangar Design Group - Panzeri - 4](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_panzeri_04.webp)
![Hangar Design Group - Panzeri - 5](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_panzeri_05.webp)
![](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_panzeri_firefly.webp)