The Shape of Light.

Insight

Working along a firm of excellent Italian craftsmanship.

HDG is long-term proud partner of the Italian lighting company Panzeri, whose brand image and storytelling are outcomes of the agency's holistic commitment since 2019.

Starting with a restyling of the company's historic logotype, HDG has revamped the whole brand tone of voice, defining a new vision - "The Shape of Light" - , creating a consistent and distinctive art direction able to exalt the haptic features and scenic charisma of Panzeri's products, creating effective campaigns and product launches and building the foundations of a new digital presence through the design of a new website and social media content.