Ferrari China 30th Anniversary Book.
In 1992, Ferrari entered the Chinese market as the first luxury sports car brand. 30 years later, Ferrari has witnessed the fastest social development in China’s new era.
As a top, symbolic luxury brand, Ferrari has the most advanced technology and a long-established Italian car brand that has taken root and sprouted on the soil of China, giving it a splash of red in the Chinese market.
Ferrari has brought more values to Chinese consumers, inspiring their individuality, art and creativity, and is proud of their fighting spirit.
Adding “box-in-the- box” constructions and “haptics ” experiences through materials and finishing aims at making the editorial product a true collectible object, and create an unique journey of discovery for readers.