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Works /
Canali
Milanesity and British culture.
Balance and formal cleanliness in the center of MayFair.
Insight
A space where to express the blend of Milanese and British culture. A combination between the aesthetic spirit of the maison and a formal, spatial and material research rich in precious materials.
Located in Mayfair, in the heart of London at the corner of New Bond Street and Brooks Street, the new Canali flagship store is inspired by the great Milanese residential architecture built in the first half of the 20th century: two floors where rounded lines, sinuous profiles, gleaming marble and enveloping textures prevail. The entrance encapsulates all the grandeur of the wealthy Mayfair district.
Idea
An open and fluid environment developed on two floors. Sculptural elements, such as the scenic staircase, create an expertly composed, "custom-made" picture.
The project was concerned with revisiting the brand's identity, proposing a more contemporary dimension to the display space dedicated to men's clothing while maintaining balance and formal cleanliness.
The space is visible from the street and in dialogue with the urban context: a window to the city that invites one in, suggesting airy environments dedicated to the display of sartorial products, right in the area consecrated to ready-to-wear shopping: Mayfair.
A treasure chest of elegance. A fluid space where you can experience style in a 'brighter, more ethereal atmosphere that expands the existing space and amplifies its volumes.
