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WiQo
WiQo:
Formulators of skin confidence
Insight
Inclusiveness, transparency, scientific rigour: these are the values underpinning the rebranding of Wiqo, a leading Italian company in the field of non-invasive aesthetic medicine.
‘Formulators of skin confidence’ is the recurring tagline of the creative concept marking a change of step in the company's marketing strategy. Underlying this choice is the desire to reposition itself in order to directly address each skin identity through a new image and a new adv campaign curated by HDG.
identity
With a radiant image and a vibrant palette, the brand expresses its modernity and desire for transparency.
The common thread of the concept was WiQo's ability to create trust and self-confidence in people, expressed by an image that speaks without filters to the user. The gaze of the models, eight human beings representing skin heterogeneity, the core of WiQo's mission, is directed straight into the camera, establishing a dialogue with the observer and expressing the values of sincerity and transparency that reflect WiQo's rigorous ethics based on scientific method and continuous research.
The images are bright, free of artifice, just like Wiqo's treatments: safe, effective and uncompromising. Visual transparency thus becomes the symbol of WiQo's dedication to quality and a ‘self-confidence’ that can be supported by the patented efficacy of formulations of the most advanced aesthetic dermatology. The expressive language thus effectively and coherently conveys the emotional and social impact that an aesthetic dermatology brand dedicated to all skin types - even the rarest or most problematic - can exert.
