Works /


Design and Branding for Piuma. Omnichannel Manifesto.

Creative Direction

Piuma is a toothbrush with a simple and straightforward aesthetic. The result of a careful study of materials, ergonomics and performance, it is designed to combine maximum effectiveness of use and aesthetic pleasantness.


An award-winning design.

From the finish of the tongue wipe to the slim but sturdy handle, every aspect of it is meticulously designed. All materials, derived from the medical industry, are ultralight and fully recyclable. The ABS base, with environmentally friendly matte paint, incorporates a patented system that indicates the durability of the toothbrush bristles. Declined in gold, silver and black colors, it combines flexibility and durability. Piuma received Honorable Mention at the 2020 Compasso d'Oro award.