Silver Heights

Insight

HDG has been engaged as the main design agency to rebrand Silver Heights. The wine company has been operating since 2008 and is specialized in the production and of premium wines, from China's Ningxia region. The brand had been received in the years several award and accolades from international press ands critics that soon establish it as the “most recognized chinese wine outside of China.

Silver Heights has a strong personality that is embodied by its name, the Silver Heights Mountain, which is located in the northeast of China, known as the "wine mountain". The silver color between the earth and the sky is like a silver thread woven into the horizon.The label designs were inspired by this beautiful scenery.

HDG was in charge of rebranding of the chinese wine brand from brand storytelling to labels to digital journey. The team was responsible for the revitalization of its brand and its products, including a new logo, label design, website design, packaging design, collateral materials and advertising. The goal was to make the brand an example of a premium Chinese wine that would be stands out in the international stage.