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Santa Margherita
Narrating the extraordinary world of Santa Margherita.
Insight
A multi-channel, iconic and memorable campaign.
Not just the iconic Pinot Grigio. Santa Margherita with this campaign intends to convey its range in a unique and recognisable way. Notably, the new proseccos which have been restyled in terms of packaging for new commercial positioning.
An extraordinary world. A unique experience that spans over 60 years.
On the 60th anniversary of Pinot Grigio, a commemorative campaign logo was created.
The use of decontextualised images aims to elevate the convivial experience into a timeless dimension. The territory disappears to make room for the seduction of colour and dream prompted by the special treatment of the image, declined in different subjects for the rosé and brut sparkling wine lines.
Planning
A renewed strategy.
Campaign destinations, in addition to traditional media (print media and trade magazines), are social media and travel retail. Large advertising spaces in major airports are confirmed.
Travel Retail at the centre.
The campaign accompanies the creation of a hot spot at the Venice airport.
