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Rolling Acid
Bright, bold, defiant: it's China's fashion avant-garde.
![Hangar Design Group - Rolling Acid - 4](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_rolling_acid_01.webp)
Insight
New identity for an eastern rising star.
When designing a logo for a fashion house, immediate memorability and flexibility are key. HDG designed Rolling Acid's new logo with its future applications in mind, considering a wide variety of potential uses on apparel, print and digital media.
The result is a clean, bold and customized logotype, whose initial letters - an R reversed into a A - express the subversive spirit of the brand, while a new monogram serves as a signature or pattern on collection pieces.
![Hangar Design Group - Rolling Acid - 2](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_rolling_acid_02.webp)
![Hangar Design Group - Rolling Acid - 3](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_rolling_acid_03.webp)
The same subtle yet impactful approach drove the design of Rolling Acid's website and WeChat content, with a mix of minimalism, editorial layouts and vibrant colors framing unconventional lookbook photography.
![Hangar Design Group - Rolling Acid - 2](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_rolling_scid_04.webp)