Meliá

CONCEPT

Inspired by its cosmopolitan and contemporary atmosphere, Milan’s newest destination deserved an avant-garde and unmistakably glamorous social media content strategy.

Il Duca is a trendsetting epicenter where luxury and uniqueness blend with the city’s creative energy. This new Milanese destination tells the story of the city of Milan itself, evoking the design and fashion culture for which it is renowned and celebrated.

The social media narrative positions Il Duca within the high-end segment and reflects the exclusive 5-star service the the hotel offers its most discerning guests. The result is a captivating storytelling approach, designed to convey the most authentic spirit of an experience that is anything but ordinary — day after day.