An epicurean identity for the one and only French cigar brand.

Insight

Telling the story of "slow smoking".

Created for its debut on international markets, the branding project focused on the originality of Hedon Cigares as the only cigar brand entirely “made in France”. Indeed, Hedon cigars are hand-rolled in the traditional Cuban style but with a decidedly French appeal and created with locally sourced tobacco leaves only.

To support a positioning at the top of the market, a brand identity was thus created to convey the value of the products origin and terroir. The ornaments surrounding the initial in the logo are inspired by the decorations of the buildings in the nearby town of Pau, while the naming evokes the subtle pleasure of slow smoking.