English
Works /
Hatria
A new positioning for a brand fluent in the language of design
Brand identity
A new visual identity, an essential and tactile brand language, a clearer product architecture, and an exhibition presence conceived as a statement of intent.
Communication Tools
Particular focus was placed on the alignment of brand storytelling and iconography, conveying the convergence of technological innovation, signature design, and Italian craftsmanship.
The project was deployed across all brand touchpoints, equipping Hatria with the tools to engage an international market increasingly driven by design excellence.
The art direction by Hangar Design Group encompassed the entire brand ecosystem: from brand identity to the new visual system, and from the website and catalogue to commercial collateral and the exhibition design at the Salone del Mobile. The booth was conceived as a physical manifesto of the new Hatria language, expressing an essential and tactile vision built around the centrality of the product and its material quality.
