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Corte Giara
The evolution of a range of young wines speaks to the younger generations
Rebranding
This change is also reflected in the visual language and design: minimalist labels, direct communication and sustainable packaging.
Allegrini Wines, moving beyond a "second-line" positioning to become a direct expression of a contemporary and recognizable style.
The new brand identity project stems from the need to interpret an approach to wine in a more accessible, dynamic and contemporary way, whilst strengthening the link with the local area and the values of the Allegrini family. In this way, Corte Giara has established itself today as an independent and central entity within the Allegrini Wines universe.
Social
Alongside the brand identity project, Hangar Design Group also oversaw the creation of content for social media, using a contemporary style that appeals to new audiences and presents wine in a more informal and accessible way.
Vinitaly
The spatial interpretation of the project took shape in a new stand inspired by the concept of the ‘Corte Giara Social Club’.
