Giusti
The contemporary spirit of tradition.
Insight
Telling excellence
Since the 17th century, the Giusti family has been caring for its Balsamic Vinegar, handing down a recipe that results in complex harmonies of taste and products of excellence appreciated all over the world.
HDG telling the excellence and tradition of Acetaia Giusti Balsamic Vinegar with a contemporary spirit.
Dedicated packaging for the Organic segment.
The label system was created to dress the line dedicated to the organic products of Azienda Agricola Giusti, a sub-brand of Acetaia Giusti, the oldest acetaia in Italy. The design keeps its identity alive through the revival of traditional calligraphic characters, but the choice of colors, the use of a square shape and illustration, introduces a set of values linked to the genuineness of the products and a graceful modernity in continuity with the past.