Narrating technology in architecture. The creation of a brand.
The patent becomes a brand.
For a company specialising in the design of lighting and partition systems for offices, the studio designed the new brand identity with the aim of highlighting the functionality and modularity of the solutions. An example of this is the logo, which succinctly represents the section of Gemino’s patented profile onto which the system modules attach.
A STATEMENT AIMED AT PROFESSIONALS AND ARCHITECTS
HDG completely reinterpreted the brand’s iconography, focusing its communication on a positioning aimed at architects and professionals.
The grammar of the interiors thus became functional for the expansion of the target audience.
An immersive tutorial. To engage the audience.
Technology at its best.
An image balanced between high-performance positioning and technical understanding. Videos, renders, images and creative content, in general, are oriented to technical understanding as well as to defining a recognisable image at the same time.