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Works /
Cimento
Cimento:
Born to be concrete
concept
When material becomes an architectural element, it ennobles its purpose and emphasizes its power of expression.
Specializing in the processing of cement-based materials, Cimento® is a key player in envisioning a new aesthetic for design and interior materials, where industrial research merges with artisanal sensitivity.
RENDER
A new iconography was necessary to explore the expressive potential of a versatile and surprising material.
It’s around elements such as materials, colors, furnishings, and outdoor solutions that the digital narrative takes shape, interpreting the brand’s identity consistently. The website becomes the main tool for showcasing the brand’s aesthetic and design value, highlighting the technical and narrative qualities of a ductile and surprising material such as cement.
WEBSITE
The goal of the new digital platform is to strengthen Cimento®’s positioning as a reference brand in Italian design, fully expressing the brand’s personality.
