Bulgari

Bulgari Greater China EVP campaign.

Insight

Just like customers, people who join the company also make choices, and communication is now a vital part to bring the unique value of the company to employees.

This is why Bulgari Greater China, as a member of the LVMH Group, has joined hands with HDG to launch a corporate campaign to exploit the company’s values for its EVP - Employer Value Proposition - campaign.

The first step was to define The EVP Vocabulary by consciously adhering to Bulgari’s DNA positioning, values and personalities. Then secondly to forge a visual strategy by discovering and understanding its brand essences and exploring key verbal identifiers.

And finally visualize to distinguish the positioning of Bvlgari EVP and its unique offerings by capturing diversified visual assets, delivering a wide array of brand collaterals and applications to deploy within an effective omni-channel strategy.