Social media and Art Direction for the 110th anniversary.

Insight

Alfa Romeo is a premium global brand with over 100 years of history and tradition owned by Fiat Chrysler Automobiles. The brand has always been a synonym for high-quality cars, providing a unique driving experience.

With the new generation of models offered in China, Alfa Romeo established a fresh and emotional concept for its new positioning. The exciting world of Alfa Romeo was reflected in the design and creation of digital experiences, including the launch of a new interactive website.