English
Works /
Aermec
A strategic repositioning to elevate competition on a global scale
A new brand identity
The project resulted in a renewed, strong, and cohesive visual system that repositions the company within a more contemporary and emotional imagery, in line with the challenges of change.
A tangible expression of Aermec’s new identity is the cross-media campaign “Campioni del Clima” (Climate Champions): a nod to the energy and tension of sports competitions, transferring their values into the world of air conditioning, while maintaining the same visual impact and tone of voice across all touchpoints – digital, print, radio, CTV, and OOH. Product communication evokes a rarefied atmosphere where the image of the machine becomes an icon.
Content production
The new repositioning led to the development of a wide range of digital content: a coordinated presence that amplifies the same vision across all online touchpoints, from video to the website.
Exhibition space
A completely renewed brand presence also at the sector's main event, the MCE - Mostra Convegno Expocomfort exhibition.
Inside the exhibition space, visitors experienced an immersive installation where multimedia storytelling serves as a tool to illustrate technology, innovation, and industrial vision.
