Bright, bold, defiant: it's China's fashion avant-garde.

Insight

New identity for an eastern rising star.

When designing a logo for a fashion house, immediate memorability and flexibility are key. HDG designed Rolling Acid's new logo with its future applications in mind, considering a wide variety of potential uses on apparel, print and digital media.

The result is a clean, bold and customized logotype, whose initial letters - an R reversed into a A - express the subversive spirit of the brand, while a new monogram serves as a signature or pattern on collection pieces.