Works /

Peggy Guggenheim Collection

Building the image of a contemporary museum system.

Hangar Design Group - Peggy Guggenheim Collection - 1


The symbol of a museum, the character of a unique city.

An identity narrative for the collection's supporting members, in which art and culture build an imaginary bridge between the Venetian museum and the world.

Hangar Design Group - Peggy Guggenheim Collection - 2

Twenty years of collaboration. The 20-year collaboration with the Peggy Guggenheim Collection in Venice has led to the iterated design of the institution's visual identity and the museum's communication tools. Among the most significant interventions was the development of the museum's own logo, featuring the stylized sign of a bridge, a symbolic reference to the city, to the institution's role within its community and the function of art as a shared language.

Hangar Design Group - Peggy Guggenheim Collection - 4


From signage to interior design.

A museum communication system

With great creative autonomy, without ever following a predefined format, the concept was developed for each event freely interpreting its theme. Alongside graphics, interior design projects also stand out, as in the case of the cafeteria that for a few years welcomed visitors at the entrance to the wing devoted to temporary exhibitions. The common thread of each project sought to trace Peggy's spirit, her vision and her disruptive courage through a style that was dry and evocative of the modernity for which the patron was a spokeswoman.