Elevating the purest of spring waters.

Insight

Turning Finnish landscapes and soul into a contemporary brand identity.

Untouched since the ice age, natural spring water from Lahti, Finland, stands behind one of the world's finest drinking water brands: Lahqua. This company chose HDG to unfold its brand identity and create a storytelling focused on its distinctive approach to the production and fruition of drinking water, inspired by a mission of sustainability and excellent quality.

HDG designed the brand logo and corporate identity, developed the brand's marketing strategy and created Lahqua's packaging system, consisting of premium Ho-Re-Ca glass bottles and mass market bag-in-boxes. All touchpoints express flawless elegance, pureness and mindfulness through a wise blend of cold hues, subtle infographics and constant hints at the unique nature of the Finnish landscapes.