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Jebsen Motors & Porsche

Jebsen Motors & Porsche: 70 Years of Passion

Heritage & Brand Identity

Hangar Design Group celebrates the 70th anniversary of the partnership between Jebsen and Porsche with a visual identity of excellence. The project combines a sophisticated editorial narrative with a dynamic video strategy, connecting the brand's historical heritage with the future of luxury mobility in China.

The creative project finds its core expression in the luxury monograph “70 Years of Passion,” complemented by a dedicated video content production designed for the brand’s social media channels and digital showroom installations.

HDG oversaw the creative direction of celebratory videos screened during major events, such as the Grand Trio Parade, and visual storytelling for the impressive LED walls of the flagship stores in Hong Kong and Shanghai. This ecosystem of content, integrating different forms of visual storytelling, transforms historical memory into a contemporary and engaging experience.