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Iconic water. Design opens up new business scenarios.

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The Super Ho.Re.Ca market

Born from the need to affirm a well-known brand like Ferrarelle in the context of ‘water bottle design’, the project is able to engage with the high-end food and international catering and hospitality market.

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The starting point was to ‘make the Ferrarelle brand physical’. The bottle itself becomes a recognisable brand.

The Platinum Edition bottle is distinguished by the rippling of the glass and the lightly embossed vertical branding that proudly showcases an Italian icon of inimitable effervescence.

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The Design Genesis.

The bottle appears as a completely transparent volume, designed in compliance with the constraints of the company’s bottling plant, whose harmony is emphasised by the choice of a precious serigraphic label, which does not interfere with the transparency. The choice of a very clear glass, the absence of edges, the wave that levitates offering greater stability in the grip, are the strong elements of a project that focuses on the purity of the lines and the tactility of the shapes.

Collectible design. A design that evolves with time thanks to the interpretation made by different artists over the years.