Ferrarelle
Iconic water. Design opens up new business scenarios.
![Hangar Design Group - Ferrarelle - 3](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_ferrarelle_03.webp)
Insight
The Super Ho.Re.Ca market
Born from the need to affirm a well-known brand like Ferrarelle in the context of ‘water bottle design’, the project is able to engage with the high-end food and international catering and hospitality market.
![Hangar Design Group - Ferrarelle - 2](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_ferrarelle_02.webp)
The starting point was to ‘make the Ferrarelle brand physical’. The bottle itself becomes a recognisable brand.
The Platinum Edition bottle is distinguished by the rippling of the glass and the lightly embossed vertical branding that proudly showcases an Italian icon of inimitable effervescence.
![Hangar Design Group - Ferrarelle - 4](https://hangar.it/hdg/wp-content/uploads/2022/12/HDG_ferrarelle_04.webp)
Studio
The Design Genesis.
The bottle appears as a completely transparent volume, designed in compliance with the constraints of the company’s bottling plant, whose harmony is emphasised by the choice of a precious serigraphic label, which does not interfere with the transparency. The choice of a very clear glass, the absence of edges, the wave that levitates offering greater stability in the grip, are the strong elements of a project that focuses on the purity of the lines and the tactility of the shapes.