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Works /
Carraro
Rebranding and visibility project for Carraro.
Approach
The scenery
The transformation of consumption has transformed coffee from a commodity to a qualifying consumer good, making it more urgent for many roasters to update their brand identity to dialogue with a consumer who is more sensitive not only to the quality of the product but also to its appearance.
"Every Day Better"
The rebranding of Carraro Caffè, which boasts an almost 100-year history, reinterprets the company's values and relocates them within a strategy that redefines all communication levers. Starting from an overall redesign of the brand identity, in a logic of cleanliness and lightness of the sign, the project redefined the positioning of the brand by expressing its vocation for quality, consistency and sustainability.
