English
Works /
EDITION
At EDITION, Lake Como’s beauty is not only admired—it’s felt.
Concept
In this spirit, HDG was entrusted with shaping the property’s digital voice.
Through the creation of meaningful content and a carefully tailored social media strategy, the agency ensured that The Lake Como EDITION would stand apart from its neighbors and claim its place as the destination’s most compelling new arrival during its pivotal opening phase.
Travel experience
The Lake Como EDITION isn’t just where you stay. It’s where you belong. A destination for the discerning, a home for the inspired.
HDG approached the launch of The Lake Como EDITION with a guiding principle: to make digital communication feel like a natural extension of the EDITION experience.
The result was a coherent, aspirational narrative that positioned The Lake Como EDITION not merely as a new hotel, but as a cultural and lifestyle landmark on Lake Como.
Multimedia journey
To experience is to be awake. To notice, to immerse, to allow the world to leave its mark. We live through what we perceive.
key pillars
Visual and editorial storytelling that translated EDITION’s sophisticated tone into international, editorial-style content—balancing intrigue with clarity.
A modular content calendar, carefully structured to guide the audience from anticipation to discovery, building curiosity and desire along the way.
Multi-channel activation, with differentiated content for Instagram and Facebook each adapted to the language and audience of the platform.
The content
Exclusive visuals capturing the spirit of the lake through a contemporary lens of architecture, design, and lifestyle.
Evocative and sophisticated copywriting, with each post built around a strong central idea, always aligned with EDITION’s voice.
Short-form video and teaser assets crafted to generate engagement during the opening phase and sustain attention on the brand.
