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Allegrini

Helping an Italian excellence to set the highest standards.

Insight

Branding and communication platforms for product launches.

The value of a wine also depends on its label. In restyling the label of “La Grola”, the original hand-written layout, of which there was no trace in the pre-existing version, was restored by rigorously rearranging all the textual and graphic elements accompanying the typogram.

For the launch of this wine label, HDG supported Allegrini in designing and organizing a promotional event at the Guggenheim Museum in New York.

And it is the famous image of the spiral designed by Frank Lloyd Wright that is evoked in the advertising pages for this occasion. The message focuses on the equation between art and wine, motivated by the excellence of the company’s production and Allegrini’s vocation to support institutions and initiatives linked to the enjoyment of art and culture.