Allegrini Wines

Allegrini Wines. A new beginning.

A strategic repositioning path for the historic Allegrini winery

The first phase of the project saw the light during Vinitaly, where Allegrini debuted in a new setting. On this occasion, a new brand architecture was presented. The project, centred on Allegrini's heritage, focuses on coherence, unity and a sophisticated aesthetic in a single visual message that celebrates the company's family heritage.

Wine returns to centre stage, the synthesis of knowledge handed down and continually renewed, bringing to the fore the intensity, family history, passion and vision behind its production, summarised in the tagline ‘From Vineyards to Icons’ that accompanies the communication.

The fundamental aspects of a distinctively Italian creativity and excellence, deeply rooted in tradition but solidly projected into the future, represent what Allegrini intends to spread globally through a contemporary and clean image.

The Exhibition Stand

A showcase that puts wine at the centre to talk about an Italian excellence recognised worldwide.

An elegant space, where red and black - the company colours - are reinstated in a contemporary key and softened by wooden details and the use of elegant graphics. The skilful use of light emphasises the theatrical dimension of the space, focusing on the element of surprise and involving the visitor in a more personal, human-scale dimension