Approach

Our approach is based on a well-established six-step intervention method, resulting in integrated communication projects.

Listening

Our assignment starts by exploring insights and analysing the market context. We work to understand the challenges and opportunities of each project and define its scope in terms of objectives, targets, budget and available resources. In this phase, we focus on listening and gathering insights through interviews, research and analysis of existing performance data.

Goal setting

Together with the client, we define the project's strategic objectives in a clear and measurable manner, based on the client's needs and market opportunities.

Planning

We develop a detailed action plan to achieve the set objectives, including the selection of the most suitable tools and platforms to reach the targeted audience.

Execution

We follow up on the actual execution of the planned activities, overseeing content production, planning and distribution on the various communication channels.

Monitoring and analysis

We continuously monitor the results of communication activities, analysing performance to check the effectiveness of the actions undertaken and to make any necessary changes to the action plan.

Evaluation and reporting

Finally, we provide a detailed report on the results achieved, assessing the impact of the communication activities on the target audience and the objectives set.