Panzeri - A new strategic identity for Panzeri



A new strategic identity for Panzeri

Redefining a brand’s identity, realigning it in line with the brand purpose, consolidating its positioning: every branding project is a challenge. For Panzeri, an Italian company active in the technical and decorative lighting sector for over 70 years, we have recently completed a project to renew its brand system.

In collaboration with its team, we have written new formal codes with which the brand expresses itself in order to activate new connections with the world of design and architecture.

The strategic vision of the brand, which focuses on the values of research, creativity and a typically Italian know-how, takes shape in a new iconography, completely redefined around a minimalist style that introduces the emotional element also in the technical product.