A new concept in hospitality

The repositioning of the Relegance group is realised in the rebranding of its three boutique hotels and in new digital expressions.

Active in the luxury hospitality segment, the Relegance group is synonymous with excellence in a 'boutique' format centred on tailor-made experiences designed and created for its guests. Its renewed prospects for growth and investment required a reflection on the communicative positioning of Relegance and the individual hotels belonging to the group, which took the form of a restyling of the brand identity of both. The first tangible element of this transformation is the new website of the Rosapetra Hotel in Cortina, which now reflects the ambition and refinement of the group's offer through an interface capable of merging usability and aesthetic sophistication.