Approach
Our approach is based on a well-established method of intervention, founded on the idea that every communication project must be relevant as well as distinctive.
It is articulated around the three cardinal elements that characterise our activity - relation, mindset and design craft - and is developed in six phases that follow one another according to a holistic view of the project.
is our signature method to integrated communication projects.
It is a method we apply together with the client to effectively manage communication projects, ensuring that objectives are achieved through various channels that reach the target audience effectively on all fronts, creating coherent and integrated communication.
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Listening
Our assignment starts by exploring insights and analysing the market context. We work to understand the challenges and opportunities of each project and define its scope in terms of objectives, targets, budget and available resources. In this phase, we focus on listening and gathering insights through interviews, research and analysis of existing performance data.
Goal setting
Together with the client, we define the project's strategic objectives in a clear and measurable manner, based on the client's needs and market opportunities.
Planning
We develop a detailed action plan to achieve the set objectives, including the selection of the most suitable tools and platforms to reach the targeted audience.
Execution
We follow up on the actual execution of the planned activities, overseeing content production, planning and distribution on the various communication channels.
Monitoring and analysis
We continuously monitor the results of communication activities, analysing performance to check the effectiveness of the actions undertaken and to make any necessary changes to the action plan.
Evaluation and reporting
Finally, we provide a detailed report on the results achieved, assessing the impact of the communication activities on the target audience and the objectives set.