The collaboration with ICE and Alibaba to launch HELLOITA

The collaboration with ICE and Alibaba to launch HELLOITA

Last week in Milan ITA, the Italian trade agency, presented the HelloITA project, which will be officially launched in China on October 15th and for which an investment of about 2.5 million is expected in the first 12 months.
The visual identity of HelloITA was designed by the Hangar Design Group Chinese team in Shanghai and aims at linearity. The result is a simple but impacting logotype, which communicates the Italian spirit of the companies taking part in the initiative. The brand is in fact conceived as an icon, destined to always be recognizable. The project, aimed at companies that already own an e-store on Alibaba and newcomers, will lead to the creation of a unique brand hub for Italy, which will bring the categories of fashion and beauty, living and lifestyle, agri-food sector and wines together with the aim of promoting digital exports through e-commerce.

Posted by HDG Shanghai