Panzeri - Art direction for product branding



Art direction for product branding

A new image for the lighting products of the Italian design company Panzeri. Intense, iridescent colours emphasise the architectural shapes of lighting systems signed by the various renowned designers who collaborate with the company.

The chromatic variety of the backgrounds is intended to emphasise the quality of the finishes handcrafted by Panzeri’s craftsmen and place the brand in a contemporary vision of light as a key element of architectural design.