Bertoni 1949
The social strategy defined by Hangar Design Group to promote Bertoni 1949

Bertoni 1949
The social strategy


A social strategy inspire by pop colors

For Bertoni 1949, Hangar Design Group defined a social strategy dedicated to the promotion of the iconic bag of the Maison from Varese, the Bertoncina, proposed in all its hues thanks to a photoshoot inspired by pop colors. In addition the international creative agency promoted a collaboration with several well-known fashion influencers.