Just like every year in the past four decades, the Annual Meeting of the World Economic Forum has taken place in Davos.
The Forum began in 1971 as a meeting for European executives to discuss pressing global problems, and evolved into a fundamental rendez-vous for the world’s most important decision makers. Today, there is a lot of discussion about what Davos really means, whether it represents one of the world’s biggest think tank, crucially shaping the world’s future development, or whether it only a huge confab for powerful people. Hangar Design Group supported Generali Italia for the set up and communication design of its point of presence during the Annual World Economic Forum in Davos-Klosters. The agency took care of the overall branding image and exhibition design in continuity with the previous editions of the forum.
Posted by HDG Venice