Peggy Guggenheim Collection

Peggy Guggenheim Collection
The Vorticists
Branding
Communicating art: the energy of early XX century avant-guards.
A corporate image project for the first Italian exhibition dedicated to Vorticism, the Modernist movement that flourished in London between 1914 and 1918. The image selected for the corporate identity was designed by Edward Wadsworth and represents in full the abstract-figurative style typical of Vorticism, where mechanical shapes are animated by the energy of the vortex.