Peggy Guggenheim Collection
Peggy Guggenheim Collection - Guggenheim Intrapresae new logo

Guggenheim Intrapresae new logo


A redesign project for the Peggy Guggenheim Collection in Venice.

Hangar Design Group redesigns the Guggenheim Intrapresæ brand, the group of companies supporting the Venetian museum. The new logo tells a story of sharing and supporting the passion for art. The brand is expressed through a simple “+”: not only a graphic element, but a concept of synthetic addition that emphasizes the strategic importance of the relationship between art and business. An essential choice that enhances the museum and gives more value to the Companies represented. The choice of color expresses innovation, vibration, dynamic and creative spirit.