The new packaging designed by Hangar Design Group for Diesel Underwear

Diesel: the new packaging design project


Anti-boredom underwear

Hangar Design Group designed a new packaging for Diesel underwear in order to bring modernity, create consistency across families and appeal a younger audience. The international creative agency relied on irony, following the core philosophy of the brand, and chose to allow customers to touch the product with their own hands as if it were worn by the model – who thus comes to life -, instead of showing it in a picture.