Bioline Jatò
Bioline Jatò -

Bioline Jatò
Branding project


"A beautiful secret": rebranding for the Italian skincare brand

Bioline – Jatò, an Italian company active in skincare all over the world, has entrusted the creative agency Hangar Design Group with the direction of a new strategic path that led to the redefinition of the architecture and identity of the brand.
The integrated communication project transforms the Bioline – Jatò identity through the definition of a contemporary visual concept, a modern packaging and a necessary focus on the digital evolution of the company.
The new logo revisits the current one through a simple sign that lends itself to multiple interpretations, in which the company’s values converge, from professional gestures to feminine delicacy, to scientific research.